Job Description

• Execute and/or participate in all Sales Administration functions for the Division as delegated by the V.P. of Sales and Marketing.
• Uphold a high level of organization.
• Represent McKinley Homes in a professional manner and be knowledgeable of all McKinley Homes communities.
• Act as a liaison between division initiatives and neighborhood level functions.
• Demonstrate an understanding and excitement regarding McKinley Homes outlook. This includes the opportunity to be a part of a team that is building a strong foundation of values and culture, and the ambition to grow the company into greatness.

• Report and track monthly sales, traffic, conversions, and analytics
• Price sheet updates/Sales Force updates
• Attend and participate in all sales meetings with agents
• Community Liaison for on-site sales agents
• Project lead ANEWGO interactive integration, verify website floor plans, site maps, pricing are correct
• Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
• Follow the McKinley Homes BCTM process (Bringing Communities to Market) regarding community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
• Oversee the opening and closing of sales centers and model homes
• Ordering signage and Flag replacements for existing communities.
• Oversee signage strategy including locations, layout and execution
• Grand Opening support, set up (sales center set-up/installs/trash service/ price sheets/signage /supplies/community start-up sheet/final plat to marketing with model, parking, mailbox kiosk marked)
• Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
• Assist in marketing and advertising plans for all new and existing communities
• Travel to community sites in the Greater Atlanta area in a rotation as required
• Oversee/verifies all production of sales brochure material
• Reviews model home merchandising, including Sales Center set up
• Oversee grand openings and special events for communities and promotions
• Lead the process for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
• Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
• Work with other departments with updating changes as they occur.
• Other responsibilities as assigned by the V.P. of Sales/ Marketing

• Adobe Suite-Proficiency
• Microsoft suite experienced. Proficiency in Excel/TEAMS
• Homebuilding, real estate or land development strongly preferred
• Experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
• An understanding of social media technologies and effective strategies
• Strong knowledge of social media dashboards and google analytics, Zonda, Zillow, MLS, backend content/keywords
• Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
• Willing and able to travel the greater Atlanta area to visits sites/communities
• Must be highly organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
• Assist the VP of Sales and Marketing with different projects

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